SCCAForums.com

Im curious how this works... anyone mind helping the noob again?

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-James "Budski" Schmidt
'99 Subaru GC8 Impreza
old school RS crew
#20 STS

Not sure what you are looking for, but I'll try to help....

Companies post contingency awards for various events.  They set the rules for who gets the awards and for what the awards are.  They also generally have requirements for the competitor to run a sticker or some other identification.  They generally require some sort of registration beforehand.

If you finish in one of the positions for the awards, you send your information to either the company or SCCA and they send the award.  Depending on how it is set up, either the company or SCCA will verify that you actually used the product

Hoosier pays contingency for National event finishes in 1st or 2nd.  You register on their website and they send the stickers. If you place, you send them the results and their redemption form and they send tires. 

For Solo, I don't think anyone is offering contingency for anything but ProSolo and National Tour events right now, but Mini may be for Divisionals.

HTH,

 

DaveW

All the more reason to go out of town to the big events!

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I am Chris Hammond.
2004 Z06 SS

with the new job,  and new hours I now have the weekends off (woot) so I do plan on trying to get out every weekend possible. and next year I should be swapped an maybe a tow rig too.

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-James "Budski" Schmidt
'99 Subaru GC8 Impreza
old school RS crew
#20 STS

I've been on the other end of the situation, creating contingency programs for autocross and club racing, I'll relate a little of what I know.

 

These are usually done at races or in series that has a marketing and advertising department.  A company pays the event organizers to have a contingency award program.  The company then writes the specifics.  It may or may not require the use of their product.  It may award money, credit toward purchase of products, or merchandise.  It may specify eligibility to only certain makes or models of cars, certain product usage from a product line, etc.  If the product not legal in certain classes, it usually excludes those classes (mostly just to avoid confusion).  The company may require their graphic on the vehicle in a certain size, position, and usually in a contrasting color.  The company may be provided banner space at the track or mention in event promotions as part of what they pay for (the banners are usually stolen or follow someone home from the event).  The company usually provides a stack of stickers in various colors (left over stickers are rarely returned).  The event organizers usually have a table at the event with the stickers, paperwork, and sign up sheets.  You sign up for what you hope to qualify for, and add the stickers to your car.  If you win, the event organizers send the applications and results to the company, and yoiu contact the company to arrange to collect.  Don't get upset if you did not read all the exclusions and find you did not qualify for an award.

Contingency or Sponsorship for a business is all about ROI:

A performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments. To calculate ROI, the benefit (return) of an investment is divided by the cost of the investment; the result is expressed as a percentage or a ratio. 

Return on investment is a very popular metric because of its versatility and simplicity. That is, if an investment does not have a positive ROI, or if there are other opportunities with a higher ROI, then the investment should be not be undertaken.

Many don't realize that most companies do not donate money to events or drivers (most times neither are legal tax deductable charities) , they invest in them for a good ROI.  The best local example of this is James Elterman. He knows his sponsors MUST get exposure and a return on their investment.  I am always amazed at people who contact SPS and want money with no idea of what they can give back for their part of the ROI.  We tell them what we need for this and many times are looked at like we are being unreasonable. 

 

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Janice Rick

www.soloperformance.com
We offer the autocross, track day, road racing, rally and rallycross products you need at the best prices on the internet.

I kept forgetting to post this thought:

We may not have local contingencies, but we do have something that everyone can take advantage of, the auction at our annual awards banquet.

A lot of the local automotive related businesses donate items to the auction, which almost always sell for less than retail, and the money supports the club.

I really wanted to get some items into that, but they weren't done until March, and the first dry event is going to be this weekend, so I haven't finished testing to make sure they will hold together.  But, next January, I think I'll have a couple sets to put into the auction.
 

Janice Rick:

Many don't realize that most companies do not donate money to events or drivers (most times neither are legal tax deductable charities) , they invest in them for a good ROI.  The best local example of this is James Elterman. He knows his sponsors MUST get exposure and a return on their investment.   

Jan, I'm going to quote you on that!  Wait.. I just did!  Did you paste that from something?  Something tells me you already had that prepared. 

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James Elterman
Takata Time Attack > TakataTimeAttack.com
Redline Time Attack St. Louis - 2nd Modified AWD
Redline Time Attack Finale Laguna Seca - 2nd Modified AWD

JamesE:

Janice Rick:

Many don't realize that most companies do not donate money to events or drivers (most times neither are legal tax deductable charities) , they invest in them for a good ROI.  The best local example of this is James Elterman. He knows his sponsors MUST get exposure and a return on their investment.   

Jan, I'm going to quote you on that!  Wait.. I just did!  Did you paste that from something?  Something tells me you already had that prepared. 

I thought of it all by myself - feel free to use it as needed.  I would love to have that statement seen by as many people as possible.

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Janice Rick

www.soloperformance.com
We offer the autocross, track day, road racing, rally and rallycross products you need at the best prices on the internet.